/* ==========================================================================
   IndustrieLeads – Haupt-Stylesheet
   ========================================================================== */

/* ---------- Fonts (lokal, DSGVO-konform) ---------- */
@font-face { font-family: 'Inter'; font-style: normal; font-weight: 300; font-display: swap; src: url('../fonts/inter-latin-300-normal.woff2') format('woff2'); }
@font-face { font-family: 'Inter'; font-style: normal; font-weight: 400; font-display: swap; src: url('../fonts/inter-latin-400-normal.woff2') format('woff2'); }
@font-face { font-family: 'Inter'; font-style: normal; font-weight: 500; font-display: swap; src: url('../fonts/inter-latin-500-normal.woff2') format('woff2'); }
@font-face { font-family: 'Inter'; font-style: normal; font-weight: 600; font-display: swap; src: url('../fonts/inter-latin-600-normal.woff2') format('woff2'); }
@font-face { font-family: 'Inter'; font-style: normal; font-weight: 700; font-display: swap; src: url('../fonts/inter-latin-700-normal.woff2') format('woff2'); }
@font-face { font-family: 'Barlow'; font-style: normal; font-weight: 400; font-display: swap; src: url('../fonts/barlow-latin-400-normal.woff2') format('woff2'); }
@font-face { font-family: 'Barlow'; font-style: normal; font-weight: 500; font-display: swap; src: url('../fonts/barlow-latin-500-normal.woff2') format('woff2'); }
@font-face { font-family: 'Barlow'; font-style: normal; font-weight: 600; font-display: swap; src: url('../fonts/barlow-latin-600-normal.woff2') format('woff2'); }
@font-face { font-family: 'Barlow'; font-style: normal; font-weight: 700; font-display: swap; src: url('../fonts/barlow-latin-700-normal.woff2') format('woff2'); }
@font-face { font-family: 'Barlow'; font-style: normal; font-weight: 800; font-display: swap; src: url('../fonts/barlow-latin-800-normal.woff2') format('woff2'); }
@font-face { font-family: 'Barlow Condensed'; font-style: normal; font-weight: 600; font-display: swap; src: url('../fonts/barlow-condensed-latin-600-normal.woff2') format('woff2'); }
@font-face { font-family: 'Barlow Condensed'; font-style: normal; font-weight: 700; font-display: swap; src: url('../fonts/barlow-condensed-latin-700-normal.woff2') format('woff2'); }
@font-face { font-family: 'Barlow Condensed'; font-style: normal; font-weight: 800; font-display: swap; src: url('../fonts/barlow-condensed-latin-800-normal.woff2') format('woff2'); }

/* ---------- Tokens ---------- */
:root {
  --navy: #07182E;
  --navy-deep: #0E2A4D;
  --industrial: #175EA8;
  --accent: #2F80ED;
  --cloud: #DCEAF7;
  --frost: #F5F9FD;
  --ink: #132238;
  --text: #4A5568;
  --muted: #718096;
  --faint: #9CA3AF;
  --line: #E2E8F0;
  --slate: #F8FAFC;
  --sky: #93C5FD;
  --green: #16A34A;
  --green-dark: #15803D;
  --green-bg: #EBF9F1;
  --green-line: #86EFAC;

  --font-sans: 'Inter', ui-sans-serif, system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-display: 'Barlow', ui-sans-serif, system-ui, sans-serif;
  --font-condensed: 'Barlow Condensed', ui-sans-serif, system-ui, sans-serif;

  --header-h: 68px;
}

/* ---------- Reset / Base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: calc(var(--header-h) + 12px); -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  font-family: var(--font-sans);
  color: var(--ink);
  background: #fff;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  line-height: 1.5;
}
h1, h2, h3, h4, p { margin: 0; }
img, svg { max-width: 100%; }
img { height: auto; display: block; }
a { color: inherit; }
button, input, select, textarea { font: inherit; }
body.admin-bar .site-header { top: 32px; }
@media (max-width: 782px) { body.admin-bar .site-header { top: 46px; } }

::-webkit-scrollbar { width: 6px; }
::-webkit-scrollbar-track { background: transparent; }
::-webkit-scrollbar-thumb { background: var(--cloud); border-radius: 3px; }
::-webkit-scrollbar-thumb:hover { background: var(--industrial); }

.screen-reader-text {
  border: 0; clip: rect(1px,1px,1px,1px); clip-path: inset(50%);
  height: 1px; margin: -1px; overflow: hidden; padding: 0;
  position: absolute !important; width: 1px; word-wrap: normal !important;
}
.skip-link:focus {
  clip: auto; clip-path: none; height: auto; width: auto; margin: 0;
  left: 12px; top: 12px; z-index: 1000; padding: 10px 16px;
  background: #fff; color: var(--industrial); border-radius: 6px; font-weight: 600;
}
:focus-visible { outline: 2px solid var(--accent); outline-offset: 2px; }

/* ---------- Layout ---------- */
.container { max-width: 1280px; margin: 0 auto; padding: 0 24px; }
.container--md { max-width: 1024px; }
.container--sm { max-width: 800px; }
.section { padding: 96px 0; }
.bg-white { background: #fff; }
.bg-frost { background: var(--frost); }
.bg-navy { background: var(--navy); }
.bg-cloud { background: var(--cloud); }
.text-center { text-align: center; }

.grid-2 { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 80px; align-items: center; }
.grid-2 > * { min-width: 0; }
.grid-2--start { align-items: start; }
.grid-2--gap-64 { gap: 64px; }

/* ---------- Typography ---------- */
.label {
  display: inline-block;
  font-family: var(--font-condensed);
  font-size: 11px; font-weight: 700;
  letter-spacing: .12em; text-transform: uppercase;
  color: var(--industrial);
}
.label--light { color: var(--cloud); }

.h1 {
  font-family: var(--font-display);
  font-size: clamp(36px, 4vw, 54px);
  font-weight: 800; line-height: 1.1;
  color: var(--navy); letter-spacing: -.02em;
  margin-bottom: 20px;
}
.h2 {
  font-family: var(--font-display);
  font-size: clamp(28px, 3.5vw, 44px);
  font-weight: 800; line-height: 1.1;
  color: var(--navy); letter-spacing: -.02em;
}
.h2--md { font-size: clamp(26px, 3vw, 40px); }
.h2--sm { font-size: clamp(24px, 3vw, 38px); line-height: 1.15; }
.h2--center { line-height: 1.2; }
.h2--white { color: #fff; }
.hl { color: var(--industrial); }
.hl-accent { color: var(--accent); }
.mt-16 { margin-top: 16px; }
.mt-24 { margin-top: 24px; }
.mb-12 { margin-bottom: 12px; }
.mb-16 { margin-bottom: 16px; }
.mb-20 { margin-bottom: 20px; }
.mb-48 { margin-bottom: 48px; }
.mb-56 { margin-bottom: 56px; }

.lead { font-size: 16px; line-height: 1.7; color: var(--text); }
.lead--lg { font-size: 17px; }
.lead--sky { color: var(--sky); }
.sub { font-size: 15px; color: var(--muted); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 8px;
  background: var(--industrial); color: #fff;
  padding: 12px 24px; border-radius: 6px; border: 0;
  font-size: 14px; font-weight: 600; text-decoration: none;
  white-space: nowrap; cursor: pointer;
  transition: background .15s, color .15s;
}
.btn:hover { background: var(--navy); color: #fff; }
.btn--lg { padding: 14px 28px; font-size: 15px; }
.btn--on-dark:hover { background: var(--accent); }
.btn--ghost {
  background: transparent; color: var(--sky);
  border: 1px solid var(--accent);
}
.btn--ghost:hover { background: rgba(47,128,237,.1); color: #fff; }
.btn--block { width: 100%; justify-content: center; font-weight: 700; }
.btn svg { flex-shrink: 0; }
.link-arrow {
  display: inline-flex; align-items: center; gap: 8px;
  color: var(--industrial); font-size: 15px; font-weight: 600;
  text-decoration: none; padding: 14px 0; transition: color .15s;
}
.link-arrow:hover { color: var(--navy); }

/* ---------- Check list ---------- */
.checklist { list-style: none; margin: 0 0 32px; padding: 0; display: flex; flex-direction: column; gap: 10px; }
.checklist li { display: flex; align-items: center; gap: 10px; font-size: 14.5px; color: var(--ink); }
.checklist--hero li { font-size: 15px; font-weight: 500; }
.checklist--hero { margin-bottom: 36px; }
.checklist svg { flex-shrink: 0; }

/* ==========================================================================
   Header
   ========================================================================== */
.site-header {
  position: fixed; top: 0; left: 0; right: 0; z-index: 100;
  background: #fff;
  border-bottom: 1px solid transparent;
  transition: all .3s ease;
}
.site-header.is-scrolled {
  background: rgba(255,255,255,.97);
  border-bottom-color: var(--cloud);
  -webkit-backdrop-filter: blur(12px);
  backdrop-filter: blur(12px);
}
.site-header__inner { display: flex; align-items: center; justify-content: space-between; height: var(--header-h); gap: 24px; }

.brand { display: flex; align-items: center; gap: 10px; text-decoration: none; flex-shrink: 0; }
.brand__mark {
  width: 32px; height: 32px; background: var(--industrial); border-radius: 6px;
  display: flex; align-items: center; justify-content: center;
}
.brand__text { font-family: var(--font-display); font-weight: 700; font-size: 17px; color: var(--navy); letter-spacing: -.01em; }
.brand__text span { color: var(--industrial); }
.brand--footer .brand__text { color: #fff; font-size: 16px; }
.brand--footer .brand__text span { color: var(--accent); }
.brand img.custom-logo { max-height: 40px; width: auto; }

.main-nav { flex: 1; display: flex; justify-content: center; }
.main-nav ul { list-style: none; margin: 0; padding: 0; display: flex; align-items: center; gap: 28px; }
.main-nav a {
  font-size: 13.5px; font-weight: 500; color: var(--ink);
  text-decoration: none; letter-spacing: .01em; white-space: nowrap;
  transition: color .15s;
}
.main-nav a:hover { color: var(--industrial); }
.header-cta { flex-shrink: 0; padding: 10px 20px; font-size: 13.5px; }

.menu-toggle { display: none; background: none; border: 0; cursor: pointer; padding: 4px; color: var(--ink); }
.menu-toggle .icon-close { display: none; }
.menu-toggle[aria-expanded="true"] .icon-open { display: none; }
.menu-toggle[aria-expanded="true"] .icon-close { display: block; }

.mobile-nav {
  display: none;
  border-top: 1px solid var(--cloud);
  background: #fff;
  padding: 12px 24px 24px;
  max-height: calc(100vh - var(--header-h));
  overflow-y: auto;
}
.mobile-nav.is-open { display: block; }
.mobile-nav ul { list-style: none; margin: 0 0 16px; padding: 0; }
.mobile-nav li a {
  display: block; padding: 12px 0; border-bottom: 1px solid var(--frost);
  font-size: 15px; font-weight: 500; color: var(--ink); text-decoration: none;
}
.mobile-nav .btn { width: 100%; justify-content: center; }

@media (max-width: 1180px) { .main-nav ul { gap: 18px; } }
@media (max-width: 1024px) {
  .main-nav { display: none; }
  .menu-toggle { display: block; }
}
@media (max-width: 600px) {
  .header-cta { display: none; }
}

/* ==========================================================================
   Hero
   ========================================================================== */
.hero { padding-top: 120px; padding-bottom: 80px; background: var(--frost); }
.hero__grid { gap: 64px; }
.hero__label { margin-bottom: 20px; }
.hero__text { font-size: 17px; line-height: 1.7; color: var(--text); margin-bottom: 32px; max-width: 480px; }
.hero__ctas { display: flex; align-items: center; gap: 16px; flex-wrap: wrap; }
.hero__note { margin-top: 16px; font-size: 13px; color: var(--muted); letter-spacing: .01em; }

.hero__visual { display: flex; justify-content: center; }
.hero__visual-inner { position: relative; width: 100%; max-width: 460px; }
.badge {
  position: absolute; z-index: 2;
  color: #fff; padding: 5px 12px; border-radius: 20px;
  font-family: var(--font-condensed);
  font-size: 11px; font-weight: 700; letter-spacing: .05em;
  box-shadow: 0 4px 12px rgba(7,24,46,.15);
}
.badge--blue { background: var(--industrial); }
.badge--navy { background: var(--navy-deep); }
.badge--accent { background: var(--accent); }
.badge--tl { top: -16px; left: 0; }
.badge--tr { top: -16px; right: 40px; }
.badge--bl { bottom: 32px; left: -24px; }
.badge--br1 { bottom: 64px; right: -20px; }
.badge--br2 { bottom: 16px; right: 60px; }

.card {
  background: #fff; border-radius: 12px; border: 1px solid var(--cloud);
}
.funnel-card { padding: 32px; box-shadow: 0 20px 60px rgba(7,24,46,.08); margin-top: 24px; }
.searchbox {
  background: var(--frost); border-radius: 8px; border: 1px solid var(--cloud);
  padding: 10px 14px; display: flex; align-items: center; gap: 10px; margin-bottom: 20px;
  font-size: 13px; color: var(--ink); font-weight: 500;
}
.searchbox--pill {
  background: #fff; border-radius: 24px; padding: 10px 16px;
  box-shadow: 0 2px 8px rgba(7,24,46,.06); font-weight: 400;
}
.searchbox--pill span { flex: 1; }
.searchbox__go {
  width: 28px; height: 28px; border-radius: 50%; background: var(--industrial);
  display: flex; align-items: center; justify-content: center; flex-shrink: 0;
}

.fstep {
  display: flex; align-items: center; gap: 12px;
  padding: 10px 12px; border-radius: 8px;
  background: var(--slate); border: 1px solid var(--line);
}
.fstep__icon {
  width: 32px; height: 32px; border-radius: 6px; background: #fff;
  display: flex; align-items: center; justify-content: center;
  font-size: 14px; border: 1px solid var(--line); flex-shrink: 0;
}
.fstep__label { font-size: 13px; font-weight: 600; color: var(--ink); }
.fstep__sub { font-size: 11px; color: var(--muted); margin-top: 1px; }
.fstep--hl { background: var(--cloud); border-color: var(--industrial); }
.fstep--hl .fstep__icon { background: var(--industrial); border-color: transparent; }
.fstep--hl .fstep__label { color: var(--navy); }
.fstep--ok { background: var(--green-bg); border-color: var(--green-line); }
.fstep--ok .fstep__icon { background: var(--green); border-color: transparent; color: #fff; font-size: 16px; font-weight: 700; }
.fstep--ok .fstep__label { color: var(--green-dark); }
.farrow { display: flex; justify-content: center; padding: 4px 0; }

/* ==========================================================================
   Trust bar
   ========================================================================== */
.trust { background: #fff; border-bottom: 1px solid var(--cloud); padding: 48px 0; }
.trust__title {
  text-align: center; font-family: var(--font-condensed);
  font-size: 13px; font-weight: 600; letter-spacing: .08em; text-transform: uppercase;
  color: var(--muted); margin-bottom: 32px;
}
.chips { display: flex; flex-wrap: wrap; justify-content: center; gap: 12px; }
.trust-chip {
  display: flex; align-items: center; gap: 10px;
  padding: 10px 20px; border-radius: 6px;
  background: var(--frost); border: 1px solid var(--cloud);
}
.trust-chip__name { font-family: var(--font-display); font-size: 13px; font-weight: 600; color: var(--ink); }
.trust-chip__count {
  font-family: var(--font-condensed); font-size: 12px; font-weight: 700;
  color: var(--industrial); background: var(--cloud); padding: 2px 6px; border-radius: 4px;
}
.stats { display: flex; justify-content: center; gap: 48px; margin-top: 40px; flex-wrap: wrap; }
.stat { text-align: center; }
.stat__value { font-family: var(--font-display); font-size: 32px; font-weight: 800; color: var(--industrial); letter-spacing: -.02em; }
.stat__label { font-size: 12px; color: var(--muted); margin-top: 2px; }

/* ==========================================================================
   Benefits
   ========================================================================== */
.benefits__head { max-width: 680px; margin-bottom: 64px; }
.tiles-3 {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 2px;
  background: var(--cloud); border-radius: 12px; overflow: hidden;
}
.tile { background: #fff; padding: 48px 36px; transition: background .2s; }
.tile:hover { background: var(--frost); }
.tile__num { font-family: var(--font-condensed); font-size: 64px; font-weight: 800; color: var(--cloud); line-height: 1; margin-bottom: 16px; }
.tile__title { font-family: var(--font-display); font-size: 22px; font-weight: 700; color: var(--navy); margin-bottom: 14px; letter-spacing: -.01em; }
.tile__text { font-size: 15px; line-height: 1.65; color: var(--text); }

/* ==========================================================================
   Problem
   ========================================================================== */
.problem__grid { margin-top: 24px; }
.problem__lead { max-width: 440px; }
.quote-box { margin-top: 40px; padding: 28px; background: var(--navy); border-radius: 10px; }
.quote-box p { font-family: var(--font-display); font-size: 20px; font-weight: 700; color: #fff; line-height: 1.4; }
.stack { display: flex; flex-direction: column; gap: 16px; }
.pcard {
  background: #fff; border-radius: 10px; border: 1px solid var(--cloud);
  padding: 24px 28px; display: flex; gap: 20px; align-items: flex-start;
}
.num-tag {
  font-family: var(--font-condensed); font-size: 13px; font-weight: 800;
  color: var(--industrial); background: var(--cloud);
  padding: 4px 8px; border-radius: 4px; flex-shrink: 0; letter-spacing: .05em;
}
.pcard h3 { font-family: var(--font-display); font-size: 16px; font-weight: 700; color: var(--navy); margin-bottom: 6px; }
.pcard p { font-size: 14px; line-height: 1.6; color: var(--text); }

/* ==========================================================================
   Buyer Journey
   ========================================================================== */
.journey { overflow-x: auto; padding-bottom: 8px; -webkit-overflow-scrolling: touch; }
.journey__row { display: flex; align-items: center; min-width: 840px; justify-content: center; }
.journey__item { display: flex; align-items: center; }
.journey__step { display: flex; flex-direction: column; align-items: center; gap: 10px; }
.journey__circle {
  width: 60px; height: 60px; border-radius: 50%;
  background: var(--frost); border: 2px solid var(--cloud);
  display: flex; align-items: center; justify-content: center; font-size: 22px;
}
.journey__label { font-family: var(--font-display); font-size: 12px; font-weight: 700; color: var(--ink); text-align: center; max-width: 80px; line-height: 1.3; }
.journey__sub { font-size: 11px; color: var(--faint); text-align: center; }
.journey__step--hl .journey__circle { background: var(--industrial); border-color: var(--industrial); color: #fff; font-size: 20px; font-weight: 700; }
.journey__step--hl .journey__label { color: var(--industrial); }
.journey__line { flex: 1; height: 2px; background: var(--cloud); margin: 0 8px; min-width: 24px; position: relative; top: -20px; }

/* ==========================================================================
   Dark tiles (System / Process / Why us)
   ========================================================================== */
.dtiles { display: grid; gap: 2px; border-radius: 10px; overflow: hidden; }
.dtiles--4 { grid-template-columns: repeat(4, 1fr); }
.dtiles--3 { grid-template-columns: repeat(3, 1fr); }
.dtile { background: var(--navy-deep); padding: 32px 28px; position: relative; transition: background .2s; }
.dtile__icon { font-size: 28px; margin-bottom: 16px; line-height: 1; }
.dtile h3 { font-family: var(--font-display); font-size: 18px; font-weight: 700; color: #fff; margin-bottom: 10px; }
.dtile p { font-size: 13.5px; line-height: 1.6; color: var(--sky); }
.dtile__link {
  display: inline-flex; align-items: center; gap: 6px; margin-top: 20px;
  font-size: 12px; font-weight: 600; color: var(--accent); text-decoration: none;
}
.dtile__link:hover { color: #fff; }
.dtiles--hover .dtile:hover { background: var(--industrial); }
.dtiles--hover .dtile { padding: 36px 28px; }
.dtiles--hover .dtile__icon { font-size: 32px; }
.dtiles--hover .dtile h3 { font-size: 17px; }

.system__arrow { display: flex; justify-content: center; margin: 32px 0 24px; }
.result-box {
  background: var(--industrial); border-radius: 10px; padding: 24px 32px;
  display: flex; align-items: center; justify-content: center; gap: 16px;
}
.result-box__icon { font-size: 28px; }
.result-box__title { font-family: var(--font-display); font-size: 20px; font-weight: 800; color: #fff; letter-spacing: -.01em; }
.result-box__sub { font-size: 13px; color: var(--cloud); margin-top: 2px; }

.process .dtile { padding: 40px 36px; }
.process .dtile__icon { font-size: 32px; }
.process__num { font-family: var(--font-condensed); font-size: 40px; font-weight: 800; color: var(--industrial); line-height: 1; margin-bottom: 12px; letter-spacing: -.02em; }
.process .dtile h3 { font-size: 20px; margin-bottom: 12px; }
.process .dtile p { font-size: 14px; line-height: 1.65; }
.process__cta { text-align: center; margin-top: 48px; }

/* ==========================================================================
   Mockups (SERP, AI, Ads, Landingpage)
   ========================================================================== */
.mock { background: var(--frost); border-radius: 12px; border: 1px solid var(--cloud); padding: 24px; overflow: hidden; }
.mock__meta { font-size: 11px; color: var(--faint); margin-bottom: 12px; }
.serp {
  padding: 14px 16px; border-radius: 8px; background: #fff;
  border: 1px solid var(--line); margin-bottom: 8px;
}
.serp__top { display: flex; align-items: center; gap: 8px; margin-bottom: 4px; }
.serp__pos {
  font-family: var(--font-condensed); font-size: 10px; font-weight: 700;
  background: var(--line); color: var(--muted); padding: 2px 6px; border-radius: 3px;
}
.serp__url { font-size: 11px; color: #10B981; }
.serp__title { font-family: var(--font-display); font-size: 14px; font-weight: 500; color: var(--industrial); margin-bottom: 4px; }
.serp__desc { font-size: 12px; color: var(--text); line-height: 1.4; }
.serp--hl { background: var(--cloud); border-color: var(--industrial); }
.serp--hl .serp__pos { background: var(--industrial); color: #fff; }
.serp--hl .serp__title { font-weight: 700; color: var(--navy); }
.ok-bar {
  display: flex; align-items: center; gap: 8px; margin-top: 12px; padding: 10px 16px;
  background: var(--green-bg); border-radius: 6px; border: 1px solid var(--green-line);
  font-size: 12px; font-weight: 600; color: var(--green-dark);
}

.ai-mock { background: #fff; border-radius: 12px; border: 1px solid var(--cloud); overflow: hidden; box-shadow: 0 4px 24px rgba(7,24,46,.06); }
.browserbar { background: var(--navy); padding: 12px 16px; display: flex; align-items: center; gap: 8px; }
.browserbar__dot { width: 8px; height: 8px; border-radius: 50%; background: #374151; }
.browserbar__title { font-family: var(--font-condensed); font-size: 11px; color: var(--sky); margin-left: 8px; letter-spacing: .05em; }
.ai-mock__body { padding: 20px; }
.ai-q { background: var(--frost); border-radius: 8px; padding: 12px 16px; margin-bottom: 16px; border: 1px solid var(--cloud); font-size: 13px; color: var(--ink); line-height: 1.5; }
.ai-who { display: flex; align-items: center; gap: 6px; margin-bottom: 12px; font-size: 12px; color: var(--muted); }
.ai-avatar { width: 20px; height: 20px; border-radius: 50%; background: #10B981; color: #fff; font-size: 10px; font-weight: 700; display: flex; align-items: center; justify-content: center; }
.ai-text { font-size: 13px; color: var(--text); line-height: 1.6; margin-bottom: 12px; }
.ai-list { display: flex; flex-direction: column; gap: 6px; }
.ai-item { display: flex; align-items: center; gap: 10px; padding: 8px 12px; border-radius: 6px; background: var(--slate); border: 1px solid var(--line); }
.ai-item__pos { font-family: var(--font-condensed); font-size: 13px; font-weight: 700; color: var(--faint); }
.ai-item__name { font-size: 13px; font-weight: 500; color: var(--ink); }
.ai-item__sub { font-size: 11px; color: var(--faint); }
.ai-item--hl { background: var(--cloud); border-color: var(--industrial); }
.ai-item--hl .ai-item__pos { color: var(--industrial); }
.ai-item--hl .ai-item__name { font-weight: 700; color: var(--navy); }
.tick { margin-left: 6px; font-size: 10px; background: var(--industrial); color: #fff; padding: 1px 5px; border-radius: 3px; }

.pills { display: flex; flex-wrap: wrap; gap: 10px; margin-bottom: 24px; }
.pill { padding: 6px 14px; border-radius: 20px; background: #fff; border: 1px solid var(--cloud); font-size: 12px; font-weight: 600; color: var(--ink); }
.note-box { background: #fff; border-radius: 8px; border: 1px solid var(--cloud); padding: 16px 20px; margin-bottom: 28px; font-size: 13px; color: var(--muted); }
.note-box strong { color: var(--industrial); font-weight: 600; }

.ad-card { background: #fff; border-radius: 8px; border: 2px solid var(--industrial); padding: 14px 16px; margin-bottom: 16px; }
.ad-card__top { display: flex; align-items: center; gap: 6px; margin-bottom: 4px; }
.ad-tag { font-size: 9px; font-weight: 700; background: var(--industrial); color: #fff; padding: 2px 5px; border-radius: 3px; letter-spacing: .05em; }
.ad-card__title { font-family: var(--font-display); font-size: 15px; font-weight: 700; color: var(--industrial); margin-bottom: 4px; }
.ad-card__desc { font-size: 12px; color: var(--text); line-height: 1.4; }
.mini-flow { display: flex; flex-direction: column; gap: 8px; }
.mini-step { display: flex; align-items: center; gap: 10px; padding: 8px 12px; border-radius: 6px; background: var(--slate); border: 1px solid var(--line); font-size: 12px; color: var(--ink); }
.mini-step span:first-child { font-size: 14px; }
.mini-step--ok { background: var(--cloud); border-color: var(--industrial); font-weight: 600; color: var(--navy); }
.mini-arrow { display: flex; justify-content: center; margin: -6px 0; }

.lp-mock { background: #fff; border-radius: 12px; border: 1px solid var(--cloud); overflow: hidden; box-shadow: 0 8px 32px rgba(7,24,46,.08); }
.lp-mock .browserbar { padding: 10px 16px; gap: 6px; }
.lp-url { flex: 1; background: var(--navy-deep); border-radius: 4px; padding: 3px 10px; margin-left: 8px; font-size: 10px; color: var(--sky); white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.lp-hero { background: var(--navy); padding: 20px 20px 16px; }
.lp-bar { height: 8px; background: var(--industrial); border-radius: 2px; width: 60%; margin-bottom: 6px; }
.lp-bar--2 { height: 6px; background: var(--navy-deep); width: 40%; margin-bottom: 12px; }
.lp-btn { display: inline-block; background: var(--industrial); border-radius: 3px; padding: 4px 10px; font-size: 9px; font-weight: 700; color: #fff; }
.lp-list { padding: 12px 20px; list-style: none; margin: 0; }
.lp-list li { display: flex; align-items: center; gap: 8px; padding: 6px 0; border-bottom: 1px solid #F0F4F8; font-size: 11px; color: var(--faint); }
.lp-list li:last-child { border-bottom: 0; }
.lp-dot { width: 6px; height: 6px; border-radius: 50%; background: #CBD5E0; flex-shrink: 0; }
.lp-list li.is-active { color: var(--navy); font-weight: 600; }
.lp-list li.is-active .lp-dot { background: var(--industrial); }
.lp-opt { margin-left: auto; font-size: 9px; font-weight: 700; color: var(--industrial); background: var(--cloud); padding: 1px 5px; border-radius: 3px; }
.lp-flow { background: var(--cloud); padding: 12px 20px; display: flex; justify-content: center; gap: 8px; align-items: center; font-size: 11px; font-weight: 700; color: var(--industrial); }
.lp-flow i { font-style: normal; font-weight: 400; color: var(--faint); }

/* ==========================================================================
   Search intent / B2C vs B2B
   ========================================================================== */
.compare { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; max-width: 840px; margin: 0 auto; }
.icard { background: var(--slate); border-radius: 10px; border: 1px solid var(--line); overflow: hidden; }
.icard__head { padding: 16px 20px; border-bottom: 1px solid var(--line); }
.icard__kicker { font-family: var(--font-condensed); font-size: 11px; font-weight: 700; color: var(--faint); letter-spacing: .1em; text-transform: uppercase; }
.icard__status { display: flex; align-items: center; gap: 6px; margin-top: 4px; font-size: 12px; font-weight: 600; color: #EF4444; }
.icard__status i { width: 8px; height: 8px; border-radius: 50%; background: #FCA5A5; }
.icard__body { padding: 12px 20px 20px; display: flex; flex-direction: column; gap: 8px; list-style: none; margin: 0; }
.icard__q { padding: 8px 12px; border-radius: 6px; background: #fff; border: 1px solid var(--line); font-size: 13px; color: var(--muted); }
.icard--hl { background: var(--frost); border: 2px solid var(--industrial); }
.icard--hl .icard__head { background: var(--industrial); border-bottom-color: var(--cloud); }
.icard--hl .icard__kicker { color: var(--cloud); }
.icard--hl .icard__status { color: var(--green-line); }
.icard--hl .icard__status i { background: var(--green-line); }
.icard--hl .icard__q { border-color: var(--cloud); color: var(--navy); font-weight: 500; display: flex; align-items: center; justify-content: space-between; gap: 8px; }
.icard__up { font-size: 10px; color: var(--industrial); font-weight: 700; white-space: nowrap; }

.vs-card { background: var(--slate); border-radius: 10px; border: 1px solid var(--line); padding: 28px; opacity: .7; }
.vs-card__title { font-family: var(--font-condensed); font-size: 13px; font-weight: 700; color: var(--faint); letter-spacing: .1em; text-transform: uppercase; margin-bottom: 20px; }
.vs-card ul { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 10px; }
.vs-card li { display: flex; align-items: center; gap: 10px; font-size: 14px; color: var(--muted); }
.vs-card li::before { content: ''; width: 6px; height: 6px; border-radius: 50%; background: #CBD5E0; flex-shrink: 0; }
.vs-card--hl { background: var(--frost); border: 2px solid var(--industrial); opacity: 1; }
.vs-card--hl .vs-card__title { color: var(--industrial); }
.vs-card--hl li { color: var(--ink); font-weight: 500; }
.vs-card--hl li::before { background: var(--industrial); }
.vs__intro { font-size: 16px; color: var(--text); }
.vs-grid { max-width: none; }

/* ==========================================================================
   Lead form visual
   ========================================================================== */
.feature-dark { display: flex; gap: 16px; align-items: flex-start; padding: 16px; background: var(--navy-deep); border-radius: 8px; }
.feature-dark__icon { font-size: 20px; flex-shrink: 0; line-height: 1.2; }
.feature-dark h3 { font-family: var(--font-display); font-size: 14px; font-weight: 700; color: #fff; margin-bottom: 2px; }
.feature-dark p { font-size: 13px; color: var(--sky); }
.form-mock { padding: 28px; box-shadow: 0 20px 60px rgba(0,0,0,.3); }
.form-mock__title { font-family: var(--font-display); font-size: 16px; font-weight: 700; color: var(--navy); margin-bottom: 20px; }
.form-mock__fields { display: flex; flex-direction: column; gap: 10px; }
.fm-label { font-size: 11px; font-weight: 600; color: var(--muted); display: block; margin-bottom: 4px; letter-spacing: .05em; text-transform: uppercase; }
.fm-field { padding: 9px 12px; border-radius: 6px; border: 1px solid var(--cloud); background: var(--frost); font-size: 13px; color: var(--faint); }
.fm-field--area { height: 56px; }
.fm-upload { border: 2px dashed var(--cloud); border-radius: 8px; padding: 16px; text-align: center; background: var(--frost); }
.fm-upload__icon { font-size: 20px; margin-bottom: 4px; }
.fm-upload__t { font-size: 12px; font-weight: 600; color: var(--ink); }
.fm-upload__s { font-size: 11px; color: var(--faint); margin-top: 2px; }

/* ==========================================================================
   Results
   ========================================================================== */
.cases { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.case { background: #fff; border-radius: 10px; border: 1px solid var(--cloud); overflow: hidden; display: flex; flex-direction: column; }
.case__head { background: var(--navy); padding: 16px 20px; }
.case__industry { font-family: var(--font-condensed); font-size: 11px; font-weight: 700; color: var(--sky); letter-spacing: .08em; text-transform: uppercase; margin-bottom: 4px; }
.case__name { font-family: var(--font-display); font-size: 16px; font-weight: 700; color: #fff; }
.case__body { padding: 20px; display: flex; flex-direction: column; flex: 1; }
.case__block { margin-bottom: 16px; }
.case__kicker { font-size: 10px; font-weight: 700; color: var(--faint); text-transform: uppercase; letter-spacing: .08em; margin-bottom: 6px; }
.case__before { font-size: 13px; color: var(--text); line-height: 1.5; }
.case__measures { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 4px; }
.case__measures li { display: flex; align-items: flex-start; gap: 6px; font-size: 12px; color: var(--text); }
.case__measures li::before { content: ''; width: 4px; height: 4px; border-radius: 50%; background: var(--industrial); margin-top: 6px; flex-shrink: 0; }
.case__results { margin-top: auto; background: var(--frost); border-radius: 8px; padding: 12px; display: flex; gap: 4px; }
.case__res { flex: 1; text-align: center; }
.case__val { font-family: var(--font-display); font-size: 20px; font-weight: 800; color: var(--industrial); letter-spacing: -.02em; }
.case__lbl { font-size: 10px; color: var(--muted); line-height: 1.3; }
.disclaimer { text-align: center; font-size: 12px; color: var(--faint); margin-top: 24px; }

/* ==========================================================================
   Industries
   ========================================================================== */
.ind-chip {
  padding: 12px 24px; border-radius: 6px;
  background: var(--frost); border: 1px solid var(--cloud);
  font-family: var(--font-display); font-size: 15px; font-weight: 600; color: var(--ink);
  transition: all .15s;
}
.ind-chip:nth-child(3n+2) { background: #fff; }
.ind-chip:nth-child(3n) { background: var(--cloud); border-color: var(--industrial); color: var(--navy); }
.ind-chip:hover { background: var(--cloud); border-color: var(--industrial); }
.ind-more { margin-top: 40px; font-size: 14px; color: var(--faint); }
.ind-more a { color: var(--industrial); font-weight: 600; text-decoration: none; }
.ind-more a:hover { text-decoration: underline; }

/* ==========================================================================
   Expert
   ========================================================================== */
.expert__grid { grid-template-columns: 1fr 2fr; }
.expert__photo-wrap { display: flex; justify-content: center; }
.expert__photo {
  width: 280px; height: 320px; border-radius: 12px;
  background: linear-gradient(135deg, var(--navy-deep) 0%, var(--industrial) 100%);
  display: flex; flex-direction: column; align-items: center; justify-content: center;
  position: relative; overflow: hidden; color: #fff;
}
.expert__photo img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.expert__photo--img::after { content: ''; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(7,24,46,0) 45%, rgba(7,24,46,.85) 100%); }
.expert__avatar { width: 80px; height: 80px; border-radius: 50%; background: rgba(255,255,255,.15); display: flex; align-items: center; justify-content: center; font-size: 36px; margin-bottom: 12px; }
.expert__name { font-family: var(--font-display); font-size: 18px; font-weight: 700; position: relative; z-index: 1; }
.expert__role { font-size: 12px; color: var(--sky); margin-top: 4px; position: relative; z-index: 1; }
.expert__photo--img .expert__meta { position: absolute; left: 0; right: 0; bottom: 52px; text-align: center; z-index: 1; }
.expert__band {
  position: absolute; bottom: 0; left: 0; right: 0; z-index: 1;
  background: rgba(255,255,255,.05); border-top: 1px solid rgba(255,255,255,.1);
  padding: 12px 16px; text-align: center; font-size: 11px; color: var(--sky); letter-spacing: .08em;
}
.expert__h { font-size: clamp(24px, 2.5vw, 36px); line-height: 1.2; margin-bottom: 24px; }
.expert__quote {
  padding: 24px 28px; background: #fff; border-radius: 10px;
  border: 1px solid var(--cloud); border-left: 4px solid var(--industrial); margin: 0 0 28px;
}
.expert__quote p { font-size: 16px; line-height: 1.7; color: var(--text); font-style: italic; }
.tags { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 32px; }
.tag { padding: 5px 12px; border-radius: 20px; background: var(--cloud); border: 1px solid var(--industrial); font-size: 12px; font-weight: 600; color: var(--industrial); }

/* ==========================================================================
   Potenzialanalyse (Formular)
   ========================================================================== */
.pa__h { line-height: 1.15; margin: 16px 0 20px; }
.pa__lead { color: var(--ink); margin-bottom: 36px; }
.pa-list { display: flex; flex-direction: column; gap: 16px; }
.pa-item { display: flex; gap: 14px; align-items: flex-start; }
.pa-item__icon { font-size: 20px; flex-shrink: 0; line-height: 1.2; }
.pa-item h3 { font-family: var(--font-display); font-size: 14px; font-weight: 700; color: var(--navy); }
.pa-item p { font-size: 13px; color: var(--text); margin-top: 2px; }

.lead-form-card { padding: 32px; box-shadow: 0 8px 32px rgba(7,24,46,.08); }
.lead-form__title { font-family: var(--font-display); font-size: 18px; font-weight: 700; color: var(--navy); margin-bottom: 20px; }
.lead-form__fields { display: flex; flex-direction: column; gap: 12px; }
.lead-form label.fm-label { cursor: pointer; }
.lead-form input[type="text"],
.lead-form input[type="email"],
.lead-form input[type="tel"],
.lead-form input[type="url"],
.lead-form select,
.lead-form textarea {
  width: 100%; padding: 9px 12px; border-radius: 6px;
  border: 1px solid var(--cloud); background: var(--frost);
  font-size: 13px; color: var(--ink); outline: none;
  font-family: var(--font-sans); transition: border-color .15s;
}
.lead-form input:focus, .lead-form select:focus, .lead-form textarea:focus { border-color: var(--industrial); }
.lead-form select { cursor: pointer; }
.lead-form select:invalid, .lead-form select.is-empty { color: var(--faint); }
.lead-form .consent { display: flex; gap: 10px; align-items: flex-start; font-size: 12px; line-height: 1.5; color: var(--text); cursor: pointer; }
.lead-form .consent input { margin-top: 2px; accent-color: var(--industrial); flex-shrink: 0; width: 16px; height: 16px; }
.lead-form .consent a { color: var(--industrial); }
.lead-form .btn { margin-top: 4px; padding: 13px; }
.lead-form .btn[disabled] { opacity: .7; cursor: wait; }
.lead-form__foot { text-align: center; font-size: 12px; color: var(--faint); margin-top: 12px; }
.hp-field { position: absolute !important; left: -9999px !important; width: 1px; height: 1px; overflow: hidden; }
.form-error { background: #FEF2F2; border: 1px solid #FCA5A5; color: #B91C1C; border-radius: 6px; padding: 10px 12px; font-size: 13px; margin-bottom: 16px; }
.form-success { text-align: center; padding: 24px 0; }
.form-success__icon { font-size: 48px; margin-bottom: 16px; }
.form-success h3 { font-family: var(--font-display); font-size: 22px; font-weight: 700; color: var(--navy); margin-bottom: 12px; }
.form-success p { font-size: 15px; color: var(--text); line-height: 1.6; }

/* ==========================================================================
   FAQ
   ========================================================================== */
.faq__h { font-size: clamp(24px, 3vw, 36px); line-height: 1.2; margin-bottom: 48px; text-align: center; }
.faq-list { display: flex; flex-direction: column; gap: 6px; }
.faq-item { border: 1px solid var(--cloud); border-radius: 8px; overflow: hidden; }
.faq-q {
  width: 100%; padding: 18px 20px; margin: 0;
  display: flex; align-items: center; justify-content: space-between;
  background: #fff; border: 0; cursor: pointer; text-align: left;
  transition: background .15s;
  font-family: var(--font-display); font-size: 15px; font-weight: 600; color: var(--navy);
}
.faq-q span { padding-right: 16px; }
.faq-q svg { flex-shrink: 0; transition: transform .2s; }
.faq-q[aria-expanded="true"] { background: var(--frost); }
.faq-q[aria-expanded="true"] svg { transform: rotate(180deg); }
.faq-a { padding: 0 20px 18px; background: var(--frost); border-top: 1px solid var(--cloud); }
.faq-a[hidden] { display: none; }
.faq-a p { font-size: 14px; line-height: 1.7; color: var(--text); margin-top: 14px; }

/* ==========================================================================
   Final CTA
   ========================================================================== */
.final__tags { display: flex; justify-content: center; gap: 8px; flex-wrap: wrap; margin-bottom: 32px; }
.final__tag { font-family: var(--font-condensed); font-size: 11px; font-weight: 700; color: var(--sky); background: var(--navy-deep); padding: 4px 10px; border-radius: 4px; letter-spacing: .08em; }
.final__h { font-size: clamp(28px, 4vw, 48px); margin-bottom: 20px; }
.final__text { font-size: 17px; line-height: 1.7; color: var(--sky); max-width: 560px; margin: 0 auto 40px; }
.final__ctas { display: flex; justify-content: center; gap: 16px; flex-wrap: wrap; }
.final__note { margin-top: 20px; font-size: 13px; color: #7C8BA1; }

/* ==========================================================================
   Footer
   ========================================================================== */
.site-footer { background: var(--navy); border-top: 1px solid var(--navy-deep); }
.site-footer__inner { padding-top: 64px; padding-bottom: 32px; }
.footer-grid { display: grid; grid-template-columns: 200px repeat(4, 1fr); gap: 48px; margin-bottom: 56px; }
.footer-about { font-size: 13px; color: #7C8BA1; line-height: 1.6; margin-top: 16px; }
.footer-col__title { font-family: var(--font-condensed); font-size: 11px; font-weight: 700; color: var(--sky); letter-spacing: .1em; text-transform: uppercase; margin-bottom: 16px; }
.footer-col ul { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 8px; }
.footer-col a { font-size: 13px; color: #8A9BB0; text-decoration: none; transition: color .15s; }
.footer-col a:hover { color: var(--cloud); }
.footer-statement { border-top: 1px solid var(--navy-deep); padding-top: 40px; text-align: center; margin-bottom: 32px; }
.footer-statement p { font-family: var(--font-display); font-size: clamp(24px, 3vw, 36px); font-weight: 800; color: #1A3A63; letter-spacing: -.02em; line-height: 1.3; }
.footer-statement span { color: var(--industrial); }
.footer-bottom { border-top: 1px solid var(--navy-deep); padding-top: 24px; display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 12px; font-size: 12px; color: #7C8BA1; }

/* ==========================================================================
   Inhaltsseiten (Impressum, Datenschutz, Blog)
   ========================================================================== */
.page-wrap { padding: calc(var(--header-h) + 64px) 0 96px; background: #fff; min-height: 70vh; }
.page-head { background: var(--frost); border-bottom: 1px solid var(--cloud); padding: calc(var(--header-h) + 56px) 0 48px; }
.page-head + .page-wrap { padding-top: 56px; }
.page-head .h2 { margin-top: 12px; }
.entry-content { font-size: 16px; line-height: 1.75; color: var(--text); }
.entry-content > * + * { margin-top: 1.1em; }
.entry-content h2, .entry-content h3, .entry-content h4 { font-family: var(--font-display); color: var(--navy); line-height: 1.25; margin-top: 1.8em; }
.entry-content h2 { font-size: 28px; font-weight: 800; }
.entry-content h3 { font-size: 21px; font-weight: 700; }
.entry-content a { color: var(--industrial); }
.entry-content ul, .entry-content ol { padding-left: 1.3em; }
.entry-content img { border-radius: 10px; }
.entry-content blockquote { margin-left: 0; padding: 16px 24px; border-left: 4px solid var(--industrial); background: var(--frost); border-radius: 0 8px 8px 0; }
.post-list { display: grid; gap: 20px; }
.post-card { border: 1px solid var(--cloud); border-radius: 10px; padding: 28px; background: #fff; }
.post-card h2 { font-family: var(--font-display); font-size: 22px; font-weight: 700; margin-bottom: 8px; }
.post-card h2 a { color: var(--navy); text-decoration: none; }
.post-card h2 a:hover { color: var(--industrial); }
.post-meta { font-size: 12px; color: var(--faint); margin-bottom: 12px; text-transform: uppercase; letter-spacing: .06em; }
.pagination { margin-top: 40px; display: flex; gap: 8px; flex-wrap: wrap; }
.pagination .page-numbers { padding: 8px 14px; border: 1px solid var(--cloud); border-radius: 6px; text-decoration: none; color: var(--ink); font-size: 14px; }
.pagination .current { background: var(--industrial); border-color: var(--industrial); color: #fff; }

/* ==========================================================================
   Responsive
   ========================================================================== */
@media (max-width: 1100px) {
  .footer-grid { grid-template-columns: 1fr 1fr 1fr; }
  .footer-brand { grid-column: 1 / -1; }
}
@media (max-width: 1024px) {
  .grid-2, .expert__grid { grid-template-columns: minmax(0, 1fr); gap: 48px; }
  .hero { padding-top: 104px; }
  .hero__visual { display: none; }
  .dtiles--4 { grid-template-columns: 1fr 1fr; }
  .cases { grid-template-columns: 1fr 1fr; }
  .order-first-mobile { order: -1; }
  .expert__photo-wrap { justify-content: flex-start; }
}
@media (max-width: 768px) {
  .section { padding: 72px 0; }
  .tiles-3, .dtiles--3, .cases, .compare { grid-template-columns: 1fr; }
  .tile { padding: 36px 28px; }
  .benefits__head { margin-bottom: 40px; }
  .stats { gap: 28px 40px; }
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 36px; }
  .h2 br, .h1 br { display: none; }
  .h1, .h2 { overflow-wrap: break-word; -webkit-hyphens: auto; hyphens: auto; }
  .h1 { font-size: clamp(28px, 8.2vw, 40px); }
  .journey__row { justify-content: flex-start; }
}
@media (max-width: 600px) {
  .dtiles--4 { grid-template-columns: 1fr; }
  .result-box { padding: 20px; }
  .pcard { padding: 20px; gap: 14px; }
  .lead-form-card, .form-mock { padding: 24px 20px; }
  .expert__photo { width: 100%; max-width: 320px; }
  .expert__photo-wrap { justify-content: center; }
  .btn { white-space: normal; }
  .btn--lg { justify-content: center; text-align: center; }
  .final__ctas .btn, .process__cta .btn { width: 100%; }
}
@media (max-width: 420px) {
  .container { padding: 0 16px; }
  .footer-grid { grid-template-columns: 1fr; }
  .hero__ctas .btn { width: 100%; justify-content: center; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  * { transition: none !important; }
}